格里菲斯大学市场营销专业
格里菲斯大学的市场营销硕士培养了学生最新的市场营销技巧与技术坚实的知识与专业基础。该课程建立在市场原则、顾客关系的最佳实践与最新方法的基础上，你将学会如何思考更多的战略价值、定位和竞争优势。立思辰留学360介绍，需要学生对分裂的市场中消费行为的了解，市场研究的具有牢固基础的方法以及综合的市场沟通。该课程的一大亮点是整个课程强调理论与实践的集合并接触到市场实践的最前沿。
格里菲斯大学市场营销专业课程
Standard program
Students must complete the following courses:
SemesterCourse codeCourse titleCP
Sem 17209MKTIntegrated Marketing Communication
Sem 17207MKTMarket Research
Sem 17033MKTevaluating Marketing (offered at Nathan from 2017)
Sem 27210MKTAdvanced Consumer Decision-Making
Sem 27032MKTStrategic Marketing
Sem 27205MKTBrand Strategy and Management
Sem 1 or 2 Electives
Program with Advanced Standing
Students must complete 40 credit points from the following courses:
SemesterCourse codeCourse titleCP
Sem 17209MKTIntegrated Marketing Communication
Sem 17207MKTMarket Research
Sem 17033MKTevaluating Marketing (offered at Nathan from 2017)
Sem 27210MKTAdvanced Consumer Decision-Making
Sem 27032MKTStrategic Marketing
Sem 27205MKTBrand Strategy and Management
Sem 1 or 2 Electives 40
Electives
Sem 1 7004MKT Marketing for Social Change
Sem 1 7031MKT Relationship Marketing (not offered in 2016)
Sem 2 7030MKT Innovation for Growth
Sem 1 7206MKT Services Sector Marketing and Operations (not offered in 2016)
Sem 1 7024MKT Retail Branding and Innovation
Sem 1 7004GBS PG Business Internship I
Sem 1 7208MKT Interactive Branding
Sem 1 7040MKT Digital and Interactive Mkting
Sem 1,2 or Summer 7001MKT Corporate Communications
Sem 2 7107MKT Franchising (offered South Bank)
Sem 2 7112IBA Globalisation and Corporate Social Responsibility
Summer 7007GBS PG Global Mobility Internship II
格里菲斯大学市场营销专业申请条件
学术要求：
本科相关专业, 均分70%
格里菲斯Graduate Certificate in Marketing可以减免40个学分
语言要求：
雅思：总分6.5，单项：6
托福：总分79，单项：19
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