莫纳什大学市场营销专业是在创造、沟通、传播和交换产品中，为顾客、客户、合作伙伴以及整个社会带来价值的一系列活动、过程和体系。市场营销是引导货物和劳务从生产者向消费者或用户所进行的一切商务活动。市场营销是对思想、货物和服务进行构思、定价、促销和分销的计划和实施的过程，从而产生能满足个人和组织目标的交换。
莫纳什大学市场营销专业入学要求
1.学术要求：
1.5制：本科任何专业，均分75%，且2年市场营销相关工作经验，或者3年工作经验，其中至少1年职业/管理工作经验。
1年制：澳洲营销专业荣誉学士学位的学历，均分至少60%加相关工作经验或市场GC课程，均分达到60%以及工作经验。
申请需要提供PS、2封RL、1封简历
2.语言要求：
雅思：6.5，单项6
托福：79，写作21，口语18，阅读13，听力12
PTE：58，单项50
莫纳什大学市场营销专业课程
All Students complete:
Four units (30 points):
Understanding marketing and consumers*
Marketing performance and decision analysis
Marketing leadership in society
Marketing strategy masterclass (12 points)
Two or three units (18 points) from the following:
Major project (12 points)
Strategic brand management
Business to business marketing
Advanced business research methods
Contemporary issues in marketing
Advanced buyer behaviour
Social media marketing
Services marketing
Advanced marketing communication
Managing supply networks
Customer focused innovation
Marketing research
Integrated marketing communication
Retailing
Entrepreneurial innovation
International marketing
Global study programs in marketing
If students have completed an undergraduatedegree in a non-relevant discipline:
a.Four units (24 points) of elective units at either level 4 or 5 from the Faculty of Business and Economics or across the University so long as you have the pre-requisites and there are no restrictions on admission to the units
or
b.Three research pathway units (24 points):
Minor thesis (12 points)
Qualitative research methods
Advanced business research methods
